We are seeing a generational change in CPQ applications. Without question, there has been a lot of focus on improving the experience for end customers and internal sales teams, but functionality and improvements for the critical distributor channel have not been as prevalent. Bottom Line: Adding new features to your CPQ channel selling platform directly benefits your resellers and channel partners, driving greater revenue, channel loyalty, and expansion into new markets.
Categories: Manufacturing Industry Insights
Tags: B2B, Configuration, CPQ, Manufacturing, SAP, SAP CPQ